Event Decoration and Flower Arrangements
When it comes to creating sigh-worthy moments, the right event decoration can transform any space into a dreamscape.
At East End Flower Co., we believe that beautiful flower arrangements are more than just decorations – they’re the heart and soul of your celebration, setting the tone and creating an atmosphere that your guests will remember long after the last petal falls.
Based in vibrant Newcastle, our expert florists have been privileged to bring unique flower arrangements to life for countless celebrations across the region. From intimate gatherings in charming Cooks Hill terraces to grand celebrations at Newcastle’s most elegant venues, our approach to floral decorations for event decor remains the same: personal, thoughtful, and utterly beautiful.


Trusted for Newcastle’s Most Memorable Events
Our portfolio speaks to the trust Newcastle’s most discerning event planners place in our hands. We’ve had the honour of creating floral decorations for some of the region’s most prestigious occasions, including:
- The Hope & Love Ball at NEX Newcastle for Charlie’s Run for Kids Charity.
- The launch of Nagi Maehashi’s new cookbook, Tonight, at Crystalbrook Kingsley, Newcastle’s premier 5-star hotel
- Melbourne Cup celebrations at The Rooftop at QT Hotel
- The stage florals for musician Ben Lee’s concert
- Enigma Advertising’s product launches
- Bali Commemoration Service florals for DFAT Australia
- Floral arrangements for the Travel Associates Expo
Each project receives the same meticulous attention to detail and creative vision that defines our approach to beautiful flower arrangements.



Crafting Your Event Decor Vision
Every event tells a story, and our event decor is designed to help you tell yours. Whether you’re planning a sophisticated corporate function, an intimate dinner party, or a milestone celebration, we work closely with you to understand your vision, your venue, and the atmosphere you want to create.
Our modern flower arrangements blend contemporary aesthetics with timeless elegance, ensuring your event feels both current and classic. What sets our flower decoration apart is our commitment to artisanal craftsmanship. Each arrangement is hand-created by our skilled florists who understand the nuances of colour, texture, and form. Every creation is tailored specifically to your event, your style, and your space.



Locally Sourced Beauty
Newcastle’s creative spirit runs through everything we do. We source many of our blooms locally, working with growers throughout the Hunter Valley and NSW to bring you the freshest, most vibrant flowers available. This local focus means we can offer seasonal varieties that are at their absolute peak, ensuring your event decoration looks stunning and lasts beautifully throughout your celebration.
From native Australian blooms to classic roses and peonies, we curate each arrangement with care. Our knowledge of what’s in season allows us to suggest alternatives that might surprise and delight you, introducing flowers that perfectly capture your vision.



Comprehensive Event Styling
Our floral decorations extend far beyond simple centrepieces. We create cohesive event decor that flows throughout your space – from entrance arrangements to statement installations that become talking points, intimate table settings that encourage conversation, and accent pieces that add those final touches of beauty.
Whether you need dramatic ceiling installations, elegant bar arrangements, sophisticated cocktail table displays, or beautiful flower arrangements for every corner of your venue, we handle the complete styling process. We visit your venue, understand the space, and design accordingly, ensuring every arrangement is perfectly proportioned and positioned.
Let’s create something beautiful together. Reach out to discuss your next event.
